The Threat to Revenue is Often Within

We Have Met The Enemy

…And Clearly It Is Us!

The Business Markets of today, are filled with aggressive, nimble providers, all beaming with the “Next Great Thing”. In this web enabled, internet charged market of today, ideas can come quickly.  Prototypes are built polished and showcased at a moments notice as an MVP. And from there,  solutions announced, collateral created and sales demonstrations delivered for the interest generated.

Followed by the sounds of Crickets Chirping.

Soon, task forces will be formed. Study groups, and teams of analysts will all be brought together to source the problem. Business plans that were certainly based upon a mountain of  awesome potential as well as an abundance of desperate need, will all be reviewed. Finally, the results which remain on par with something as verbose as a Mime Convention in Church will be confirmed.

A full review of Features will be studied and verified by an internal staff of cubicle dwellers. Teams of creative designers verifiying the Visual appeal. All essential activies as frantic strategic pivots planned. And with this, all teams unifying to understand how the linear brilliance of business plan projections are nowhere close to matching the reality of the day. Certain that the product and strategy are flawless, the inevitable turn to the competition will be started.

Web pages will be spied upon, key words and social blah blah analyzed as all team members search for the competitive edge that is mysteriously illusive. But soon, after exhaustive days and sleepless nights, with reams of data driven analysis, the stark truth begins to emerge. The disruptive competitive force of reality of not meeting projections is not that of another vendor, it is not even a global macro economic force being secretively executed by some mysterious diabolical Think Tank.

The Truth is, APATHY is the Competition!

In short, initiatives tend to fail NOT because:

  • Global Spending is Undergoing Downward Pressure
  • Competitors are Nimble and able to Pivot faster Overhang
  • Geopolitical Influences across Time Zones in an Election Year

They fail because we forget to ask the most basic of questions:

“Is this Better than what we are Doing Today?”

In todays electronically enabled, interconnected world, Entrepreneurial Success remains dependent on answering one foundational customer centric challenge. The ability to articulate why taking action will bring value to the Suspect, Prospect, Customer remains essential. In simple terms, we often have lost the most basic of business mantras “…How does this help make my day easier and better…”?

Ironically, when all is said and done, the key to success remains the most basic question of all.

Answer that question and watch those business plan projections come to life.

Your Thoughts…

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